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Consumption (Paperback)
Loot Price: R645
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Consumption (Paperback)
Series: Key Ideas
Expected to ship within 12 - 17 working days
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This book provides a clear and wide-ranging overview of consumption
as a sociological concept. Arguing that consumption is both an
unavoidable part of life and an ongoing dialectical process, it
gives a critical assessment of a range of theoretical approaches to
the study of consumption and the possibilities these frameworks can
offer. Consumption is something we all do. It is not just another
word for shopping. When we eat and drink, or when we read a book or
watch TV, or visit an art gallery or spend an evening in a pub, we
are consuming. There is not 'a world of consumption' that some of
us do not enter. We are all consumers and consumption must be
regarded as an important sociological concept as a result.
Consumption is also connected to notions of 'agency' - what people
do, rather than what is done to them or made available to them for
their doings. Before the critical focus on consumption, it was
assumed that the meaning and use of things was dictated by how they
were produced or by their simple mute materiality. Focusing on
consumption challenges this way of thinking: rather than the mute
and predictable end point of production, it is rethought as an
activity, a process, something we do that involves use and meaning.
It is how most of us intervene in culture. This thought-provoking
yet accessible book offers a valuable introduction of the concept
of consumption for researchers and undergraduate and postgraduate
students in a range of fields within the humanities and social
sciences, including sociology, history, anthropology, English,
media and cultural studies.
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