First published in 1994. Mission Statements: A Guide to the
Corporate and Nonprofit Sectors offers the most exciting
opportunities for advancing the study of organization direction in
the four decades that it has been actively pursued. The study of
missions of organizations has remained on the "back burner" of
scholarly pursuits because of the great difficulty that researchers
have faced in gathering appropriate formal statements from
corporations and nonprofit organizations. As a result, the
importance of missions to distinguish among organizations and to
guide the development and execution of implementing strategies has
become a nearly universally endorsed but unenthusiastically
practiced element in organizational planning activities. This
information laden new book by John Graham and Wendy Havlick invites
managers and academic researchers to undertake the study of
missions with greater expectations that much can be learned about
the organizations, their leaders, and their strategies through a
comprehensive assessment of their written statements of values and
priorities.
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