Family businesses prosper by pursuing unconventional strategies.
Because they are values-driven and think very long-term, they take
approaches not popular with current management fashion or most
companies. That is the key to their competitive advantage. However,
family businesses must find ways to simultaneously serve business
needs and family goals, which require very different priorities and
principles. As a result, they must think paradoxically, and find
insights that single-purpose enterprises need not contemplate. They
must dare to be different. Family business requires a different
governance system, but it must nevertheless be one that can be
controlled. Building on insights from the worldaAA's premier family
business executive education course, this book offers the
Unconventional Wisdom needed to leverage the strategic and cultural
uniqueness of a family business for enduring success.
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