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Books > Business & Economics > Business & management > Management & management techniques > Management decision making
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Decisions: Risk and Reward (Hardcover, New)
Loot Price: R3,557
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Decisions: Risk and Reward (Hardcover, New)
Series: Routledge Studies in Business Organizations and Networks
Expected to ship within 12 - 17 working days
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In recent years leading figures in a variety of fields - political,
financial, medical, and organizational - have become acutely aware
of the need to effectively incorporate aspects of risk into their
decision-making. This book addresses a wide range of contemporary
issues in decision research, such as how individuals deal with
uncertainty and complexity, gender-based differences in
decision-making, what determines decision performance and why
people choose risky activities. The book presents results from
academic research carried out over the last twenty years. A common
theme is the study of decisions made in horserace betting markets,
a research medium which offers a rich insight into decision-making
in general and one which enjoys particular methodological
advantages over laboratory-based simulations. This set of
naturalistic studies explores the variety of individual motivations
for betting, how people perceive and respond to the presence of
uncertainty, the challenges of complex and turbulent information
and the use of heuristics as a response, how decision-making
performance is affected by structural or process-related features
of the decision environment, and how men and women differ in their
decision behaviour. The authors' interesting and novel findings
offer a richer understanding of the psychological and economic
underpinnings of betting behaviour which should inform
practitioners, policymakers and regulators in an industry which is
undergoing unprecedented global growth. The book is also relevant
to courses covering subject areas such as financial markets,
decision-making and behavioural finance.
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