The US military has an obligation to communicate with the American
public, and it is in the national interest to communicate with the
international public. Through the responsive release of accurate
information and imagery to domestic and international audiences,
public affairs (PA) puts operational actions in context,
facilitates the development of informed perceptions about military
operations, helps undermine adversarial propaganda efforts, and
contributes to the achievement of national, strategic, and
operational objectives. Information relating to the military and
its operations is available to the public from the Department of
Defense (DOD) as well as national unofficial sources (e.g.,
information disseminated by the members, distributed by the public,
the media, or by groups hostile to US interests). Regardless of the
source, intention, or method of distribution, information in the
public domain either contributes to or undermines the achievement
of operational objectives. Official information can help create,
strengthen, or preserve conditions favorable for the advancement of
national interests and policies and mitigate any adverse effects
from unofficial, misinformed, or hostile sources. Official
communication with internal and external audiences may have a
significant effect on the operational environment. Good planning
and message development can have a positive impact on operations.
Poor planning and message development can turn operational success
into strategic failure. It is the responsibility of DOD to make
available timely and accurate information so that the public,
Congress, and the news media may assess and understand facts about
national security and defense strategy. PA activities are divided
into public information, command information, and community
engagement supported by planning and analysis and assessment
throughout the course of operations. This publication provides
fundamental principles and guidance for PA support to joint
operations. It also addresses PA operations and the role of PA in
strategic communication. It adds a discussion of joint PA in
domestic operations.
General
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