World football has undergone unprecedented change over the past
decade. On the field, the richest European clubs have retained
their pre-eminence, but with multinational playing squads backed up
by global marketing industries. Club ownership rests increasingly
with impersonal shareholders, rather than local business figures.
Domestic and international football competitions are being
transformed by the financial power of the mass media. The world's
top players are paid far more than their peers from previous eras.
This volume covers a wide range of topical issues which football
players, fans and administrators will have to confront in the years
to come.
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