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The Idea Agent - The Handbook on Creative Processes (Hardcover)
Loot Price: R5,481
Discovery Miles 54 810
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The Idea Agent - The Handbook on Creative Processes (Hardcover)
Expected to ship within 10 - 15 working days
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The Idea Agent is a practical idea management handbook, aimed at
people who want to take an active role in creative processes across
all areas. It combines the creatively wild with the rationally
structured techniques for innovation to provide readers with a
varied toolbox of proven idea management methodology. From
discussing how to identify a problem or opportunity, to describing
techniques for idea creation, it offers a step-by-step guide to
building creative concepts for the marketplace. With built-in
exercises and applications, this book is an ideal working companion
for any innovator.
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