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Books > Language & Literature > Language & linguistics > Semantics (meaning)

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Corpus Approaches to Critical Metaphor Analysis (Hardcover, 2004 ed.) Loot Price: R2,883

Discovery Miles 28 830

Repayment Terms: R270 pm x 12*

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Corpus Approaches to Critical Metaphor Analysis (Hardcover, 2004 ed.): Jonathan Charteris-Black

Corpus Approaches to Critical Metaphor Analysis (Hardcover, 2004 ed.)

Jonathan Charteris-Black

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Loot Price R2,883 Discovery Miles 28 830 | Repayment Terms: R270 pm x 12*

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In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitively plausible "and" evoke an emotional response. "Critical Metaphor Analysis" is then developed in a series of corpus-based studies in which analysis of collocations provides insight into the cognitive motivation and expressive connotation of metaphor. By unifying traditional and cognitive semantic with pragmatic approaches, the reader becomes aware of the importance of metaphor in persuasive language.

General

Imprint:	Palgrave Macmillan
Country of origin:	United States
Release date:	February 2004
First published:	2004
Authors:	Jonathan Charteris-Black
Dimensions:	216 x 140 x 19mm (L x W x T)
Format:	Hardcover
Pages:	278
Edition:	2004 ed.
ISBN-13:	978-1-4039-3292-1
Categories:	Books > Language & Literature > Language & linguistics > Semantics (meaning) > General Promotions
LSN:	1-4039-3292-1
Barcode:	9781403932921