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Act Like It's Your Business - Branding and Marketing Strategies for Actors (Hardcover)
Loot Price: R1,890
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Act Like It's Your Business - Branding and Marketing Strategies for Actors (Hardcover)
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Many actors treat their profession as a purely artistic endeavor,
rarely conceding that there is more to making a living than simply
showing up on stage or in front of a camera. By refusing to
seriously acknowledge that self-promotion is vital to their
livelihoods, many performers can get quickly discouraged by the
vicious circle of audition and rejection. However, with a little
foresight and planning, actors can learn how to become their own
best advocates for a career in the business of show. In Act Like It
s Your Business: Branding and Marketing Strategies for Actors,
Jonathan Flom helps actors and others in the arts understand the
power of branding. This guide walks the reader through the process
of creating a personal brand for a small business and then
marketing that brand and broadcasting it through every step of the
process from choosing clothing, arranging headshots, and designing
resumes to selecting a repertoire, building a website, obtaining
business cards, and networking. Flom also offers advice on such
real-world issues as goal-setting, finances, contracts, and day
jobs and provides insight and guidance on how to approach agents,
auditions, and casting directors. A book of empowerment meant to
shift the balance of control to actors themselves, Act Like It s
Your Business is aimed at professional performers as well as
students who are getting ready to transition from college to
career. Structured logically and step by step, this accessible
guide will become the standard for nearly anyone hoping to build an
enduring career in the performing arts.
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