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Dislike-Minded - Media, Audiences, and the Dynamics of Taste (Paperback)
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Dislike-Minded - Media, Audiences, and the Dynamics of Taste (Paperback)
Series: Critical Cultural Communication
Expected to ship within 12 - 17 working days
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Explains why audiences dislike certain media and what happens when
they do The study and discussion of media is replete with talk of
fans, loves, stans, likes, and favorites, but what of dislikes,
distastes, and alienation? Dislike-Minded draws from over
two-hundred qualitative interviews to probe what the media's
failures, wounds, and sore spots tell us about media culture,
taste, identity, representation, meaning, textuality, audiences,
and citizenship. The book refuses the simplicity of Pierre
Bourdieu's famous dictum that dislike is (only) snobbery. Instead,
Jonathan Gray pushes onward to uncover other explanations for what
it ultimately means to dislike specific artifacts of television,
film, and other media, and why this dislike matters. As we watch
and listen through gritted teeth, Dislike-Minded listens to what is
being said, and presents a bold case for a new line of audience
research within communication, media, and cultural studies.
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