Entering the Global Arena - Emerging States, Soft Power Strategies and Sports Mega-Events (Hardcover, 1st ed. 2019)

Set against a backdrop of concerns about the potential break-up or radical change to the global world order, this volume sets out to investigate the use of sports mega-events by a number of emerging states. Sports mega-events, it is argued, can be understood as a key component in states' 'soft power' strategies, that is, their attempts to showcase their nations on the international stage, increase their power relative to others via non-coercive means and to increase trade and tourism. Many studies on soft power simply cite the concept's founder (Joseph Nye) and make little attempt at unpicking the mechanisms behind its creation. This volume does this by shining a light on emerging economies and by putting forward a soft power 'ideal type' to aid researchers in understanding the strategies employed by states in advancing their interests.

General

Imprint:	Springer Verlag, Singapore
Country of origin:	Singapore
Series:	Mega Event Planning
Release date:	July 2019
First published:	2019
Authors:	Jonathan Grix • Paul Michael Brannagan • Donna Lee
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	117
Edition:	1st ed. 2019
ISBN-13:	978-981-13-7951-2
Categories:	Books > Social sciences > Sociology, social studies > Social institutions > General Books > Social sciences > Politics & government > Local government > General Books > Earth & environment > Geography > Human geography > General Promotions
LSN:	981-13-7951-3
Barcode:	9789811379512

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