Learn how to make data-driven research accessible to decision
makers, policymakers, and the general public Many researchers,
scholars, and analysts fail to develop communication strategies
that work in today's crowded landscape of content, research, and
data. To be successful, modern researchersneed to share their
insights with the wider audience that lies beyond academia. Elevate
the Debate helps researchers of all types more effectively
communicate their work in any number of areas, from traditional
news outlets to the new media platforms of the digital age. After
reading this book, you will be inspired and equipped to use
traditional and digital media environments to your advantage. This
real-world guide helps you present your data-driven research with
greater clarity, coherence, and impact. An array of practical
strategies and proven techniques enables you to make your research
accessible to diverse audiences, form engaging narratives, and
design and implement meaningful outreach plans. Each chapter
examines a specific communications strategy, such as data
visualization, presentation skills, social media, blog writing, and
reporter interactions. Written by expert members of the Urban
Institute's Communication department, and edited by Jonathan
Schwabish, a Senior Fellow at Urban, Elevate the Debate guides you
on how to use the media environment to your advantage and make a
difference through policy insights and policy solutions. This
valuable book teaches you how to: Develop and apply data-driven and
story-focused communication Use the "Pyramid Philosophy" of rooting
accessible, engaging communications products in sophisticated
research. Solve problems with your research by defining goals and
recommending conclusions-based actions Identify the researchers,
organizations, funders, influencers, and policymakers who are most
important to your goals and precisely target their information
needs Employ communication styles and strategies to get your work
in the hands of people who can use it and act upon it. Elevate the
Debate: A Multi-layered Approach to Communicating Your Research is
a must-have resource for academic researches, policy researchers,
and all analysts of data-driven research.
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