The 1950s was the first decade when American fashion became truly
American. The United States had always relied on Europe for its
style leads, but during World War II, when necessity became the
mother of invention, the country had to find its own way. American
designers looked to what American women needed and found new
inspirations for American fashion design. Sportswear became a
strength, but not at the expense of elegance. Easy wear materials
were borrowed for producing more formal clothes, and versatile
separates and adaptable dress and jacket suits became hallmarks of
American style. This book follows the American fashion industry,
from New York's 7th Avenue to the beaches of California in search
of the clothes that designed 1950s American fashion.
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