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Digital Intermediation - Unseen Infrastructure for Cultural Production (Paperback)
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Digital Intermediation - Unseen Infrastructure for Cultural Production (Paperback)
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Digital Intermediation offers a new framework for understanding
content creation and distribution across automated media platforms
- a new mediatisation process. The book draws on empirical and
theoretical research to carefully identify and describe a number of
unseen digital infrastructures that contribute to a predictive
media production process through technologies, institutions and
automation. Field data is drawn from several international sites,
including Los Angeles, San Francisco, Portland, London, Amsterdam,
Munich, Berlin, Hamburg, Sydney and Cartagena. By highlighting an
increasingly automated content production and distribution process,
the book responds to a number of regulatory debates on the societal
impact of social media platforms. It highlights emerging areas of
key importance that shape the production and distribution of social
media content, including micro-platformization and digital first
personalities. The book explains how technologies, institutions and
automation are used within agencies to increase exposure for the
talent they manage, while providing inside access to the processes
and requirements of producers who create content for platform
algorithms. Finally, it outlines user agency as a strategy for
those who seek diversity in the information they access on
automated social media content distribution platforms. The findings
in this book provide key recommendations for policymakers working
within digital media platforms, and will be invaluable reading for
students and academics interested in automated media environments.
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