Harness the power of communities, both inside and outside of your
organization, to drive value and revenue, activate your employees'
and customers' talents, and create a highly engaged, loyal customer
base. What if you discovered a blueprint that could grow your
brand's reputation and loyalty, dramatically reduce customer
service issues, produce content and technology, and cement a
powerful, lasting relationship between you and your customers?
Communities have been a popular topic since the rise of the
Internet and social media, but few companies have consistently
harnessed their power, driven tangible value, and effectively
measured their return on investment (ROI) like: Salesforce.com has
seen tremendous results with their community network of over 2
million members advocating for, supporting, and integrating
Salesforce.com products Star Citizen used Kickstarter to raise over
$150 million to build their new video game and a community of over
2 million players. Red Hat collaborated with their community to
build industry-leading technology, which led to a $34 billion
acquisition by IBM Companies such as PayPal, Facebook, Bosch,
Microsoft, CapitalOne, and Google, have also built communities
inside their organizations, which have fostered innovation, broken
down silos, and helped their organizations to operate more
efficiently and collaboratively. People Powered helps C-suite
leaders, founders, marketers, customer advocates, and community
leaders gain a competitive advantage by answering the following
questions: What is the key value proposition of building a
community? What kind of community do we need and how do we build
and integrate it into our organization? How do we incentivize and
encourage people to get involved, build reliable growth, and keep
community members engaged? How do we develop authentic, productive
relationships with community members both online and in person? How
do we get departmental buy-in, hire effectively, and create
consistent, reliable community engagement skills in our
organization? What are the strategic and tactical pitfalls and
roadblocks we need to avoid? How do we make sure that our community
continues to grow with us-and more importantly, how do we make sure
that we continue to grow with them? People Powered pulls together
over 20 years of pragmatic experience into a clear, simple
methodology and blueprint to not just answer these questions, but
deliver results. It also includes contributions from industry
leaders including Joseph Gordon-Levitt (Emmy-award winning actor),
Peter H. Diamandis (Founder of XPRIZE, Singularity University), Jim
Zemlin (Executive Director, The Linux Foundation), Mike Shinoda
(Co-Founder, Linkin Park), Jim Whitehurst (CEO, Red Hat), and more.
Don't get left behind-become an industry trailblazer and ensure
your company's longevity by tapping into the most dynamic force
both outside and inside your organization: the people. A small
selection of endorsements for People Powered: "Jono is an expert at
integrating the potential of communities with businesses. People
Powered provides a clear and thoughtful blueprint for others
looking to tap into this potential and unlock benefits for their
own organizations." -- Jim Whitehurst, president and CEO, Red Hat
and author of "The Open Organization" "If you want to unlock the
power of collaboration in communities, companies, and teams, Jono
Bacon should be your tour guide, and People Powered should be your
map." -- Jamie Smith, former deputy press secretary to President
Barack Obama. "If you want to tap into the power that communities
can bring to businesses and teams, there is no greater expert than
Jono Bacon." -- Nat Friedman, CEO, GitHub "People Powered equips
businesses with a powerful community building formula. It is clear,
consistent and thus a genuinely effective tool for integrating
community into the day to day operations of a business. Highly
recommended." -- Paul Salnikow, CEO, The Executive Centre "If you
don't like herding cats but need to build a community, you need to
read People Powered" - Jamie Hyneman, Co-Host and Co-Creator of
Mythbusters "Whether you are a start-up or a corporation, if you
are not building a community, you are missing an enormous
opportunity. People Powered needs to be on every executive's
bookshelf." -- Maxx Bricklin, Co-Founder, BOLD Capital Partners
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