What if you discovered a blueprint that could grow your brand's
reputation and loyalty, dramatically reduce customer service
issues, produce content and technology, and cement a powerful,
lasting relationship between you and your customers? Communities
have been a popular topic since the rise of the Internet and social
media, but few companies have consistently harnessed their power,
driven tangible value, and effectively measured their return on
investment (ROI) like Salesforce.com, Star Citizen via Kickstarter,
and Red Hat. Companies such as PayPal, Facebook, Bosch, Microsoft,
CapitalOne, and Google, have also built communities inside their
organizations, which have fostered innovation, broken down silos,
and helped their organizations to operate more efficiently and
collaboratively. People Powered helps C-suite leaders, founders,
marketers, customer advocates, and community leaders gain a
competitive advantage by answering the following questions: What is
the key value proposition of building a community? What kind of
community do we need and how do we build and integrate it into our
organization? How do we incentivize and encourage people to get
involved, build reliable growth, and keep community members
engaged? How do we develop authentic, productive relationships with
community members both online and in person? How do we get
departmental buy-in, hire effectively, and create consistent,
reliable community engagement skills in our organization? What are
the strategic and tactical pitfalls and roadblocks we need to
avoid? How do we make sure that our community continues to grow
with us-and more importantly, how do we make sure that we continue
to grow with them? People Powered pulls together over 20 years of
pragmatic experience into a clear, simple methodology and blueprint
to not just answer these questions, but deliver results. Don't get
left behind-become an industry trailblazer and ensure your
company's longevity by tapping into the most dynamic force both
outside and inside your organization: the people.
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