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Entrepreneurial Innovation for Securing Long-Term Growth in a Short-Term Economy (Paperback)
Loot Price: R4,902
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Entrepreneurial Innovation for Securing Long-Term Growth in a Short-Term Economy (Paperback)
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A fundamental process for a company to achieve stable growth levels
over time in a highly competitive economy is the ability to
improve, adapt, and overcome a variety of challenges, whether they
be internally or externally based. Therefore, being capable of
understanding how any operational changes or improvements impact
consumers must likewise be taken into consideration.
Entrepreneurial Innovation for Securing Long-Term Growth in a
Short-Term Economy is a collection of innovative research on the
methods and applications of corporate decision making on the
overall success of a company in the long term. While highlighting
topics including organizational values, trust management, and
social entrepreneurship, this book is ideally designed for
entrepreneurs, executives, business consultants, researchers,
industry professionals, and students who want to improve their
understanding of the strategic role of entrepreneurial innovation
at different levels defined by globalized markets inserted into the
information and knowledge society.
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