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Adventures in Childhood: Volume 60 - Intellectual Property, Imagination and the Business of Play (Hardcover)
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Adventures in Childhood: Volume 60 - Intellectual Property, Imagination and the Business of Play (Hardcover)
Series: Cambridge Intellectual Property and Information Law
Expected to ship within 12 - 17 working days
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Adventures in Childhood connects modern intellectual property law
and practice with a history of consumption. Structured in a loosely
chronological order, the book begins with the creation of a
children's literature market, a Christmas market, and moves through
character merchandising, syndicated newspaper strips, film,
television, and cross-industry relations, finishing in the 1970s,
by which time professional identities and legal practices had
stabilized. By focusing on the rise of child-targeted commercial
activities, the book is able to reflect on how and why intellectual
property rights became a defining feature of 20th century culture.
Chapters trace the commercial empires that grew around Alice in
Wonderland, Peter Rabbit, Meccano, Felix the Cat, Mickey Mouse,
Peter Pan, Eagle Magazine, Davy Crockett, Mr Men, Dr Who, The Magic
Roundabout and The Wombles to show how modern intellectual property
merchandising was plagued with legal and moral questions that
exposed the tension between exploitation and innocence.
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