0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour

Buy Now

Promoting Organizational Performance Through 5G and Agile Marketing (Paperback) Loot Price: R4,530
Discovery Miles 45 300
Promoting Organizational Performance Through 5G and Agile Marketing (Paperback): Jose Duarte Santos, Bruno Miguel Sousa

Promoting Organizational Performance Through 5G and Agile Marketing (Paperback)

Jose Duarte Santos, Bruno Miguel Sousa

 (sign in to rate)
Loot Price R4,530 Discovery Miles 45 300 | Repayment Terms: R425 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

It is well understood that many business operations are evolving to fit within the mold of society's technological advancement. This is no different for marketing. While there are indicators proving the evolution of marketing, there are still many questions that must be addressed when examining the changes made to the field: whether this evolution will force new tactics, whether it will be reduced to technological tools, and more. These questions must be answered in order to allow organizations to be more customer-oriented and competitive. Promoting Organizational Performance Through 5G and Agile Marketing provides knowledge and skills to allow readers the ability to understand the evolution and trends of marketing, as well as its implications in organizations and customer relationships. It consolidates concepts introduced in recent years and examines possible opportunities to broaden the breadth of marketing, demonstrating its interdisciplinarity. Covering topics such as loyalty programs, brand attachment, and purchase intention, this premier reference source is an excellent resource for business leaders and executives, brand managers, IT managers, marketers, communications professionals, students and faculty of higher education, librarians, researchers, and academicians.

General

Imprint: IGI Global
Country of origin: United States
Release date: September 2022
Editors: Jose Duarte Santos • Bruno Miguel Sousa
Dimensions: 279 x 216mm (L x W)
Format: Paperback
Pages: 320
ISBN-13: 978-1-66845-524-1
Categories: Books > Business & Economics > Business & management > E-commerce
Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN: 1-66845-524-2
Barcode: 9781668455241

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Organization Development And Change
Thomas Cummings, Christopher Worley, … Paperback  (1)
R1,185 R1,069 Discovery Miles 10 690
A Journey Of Diversity & Inclusion In…
Nene Molefi Paperback R635 Discovery Miles 6 350
We Are Still Human - And Work Shouldn't…
Brad Shorkend, Andy Golding Paperback  (2)
R295 R236 Discovery Miles 2 360
The Theory and Practice of Change…
John Hayes Paperback R1,644 Discovery Miles 16 440
Organisational Change - Theory And…
C.L. van Tonder Paperback R820 R749 Discovery Miles 7 490
Employee Engagement In A South African…
Hester Nienaber, Nico Martins Paperback R425 Discovery Miles 4 250
Behavior in Organizations - Global…
Jerald Greenberg Paperback  (2)
R2,015 Discovery Miles 20 150
Family Business Case Studies Across the…
Jeremy Cheng, Luis Diaz-Matajira, … Hardcover R2,803 Discovery Miles 28 030
Family Business Case Studies Across the…
Jeremy Cheng, Luis Diaz-Matajira, … Paperback R982 Discovery Miles 9 820
Competing Values Leadership
Kim S. Cameron, Robert E. Quinn, … Paperback R863 Discovery Miles 8 630
Advanced Introduction to Employee…
Alan M. Saks, Jamie A. Gruman Paperback R743 Discovery Miles 7 430
Anthro-Vision - A New Way to See in…
Gillian Tett Paperback R471 R395 Discovery Miles 3 950

See more

Partners