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Marketing and Smart Technologies - Proceedings of ICMarkTech 2022, Volume 2 (Hardcover, 1st ed. 2023)
Loot Price: R8,964
Discovery Miles 89 640
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Marketing and Smart Technologies - Proceedings of ICMarkTech 2022, Volume 2 (Hardcover, 1st ed. 2023)
Series: Smart Innovation, Systems and Technologies, 337
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This book includes selected papers presented at the International
Conference on Marketing and Technologies (ICMarkTech 2022), held at
Universidade de Santiago de Compostela, Spain, during December 1-3,
2022. It covers up-to-date cutting-edge research on artificial
intelligence applied in marketing, virtual and augmented reality in
marketing, business intelligence databases and marketing, data
mining and big data, marketing data science, web marketing,
e-commerce and v-commerce, social media and networking,
geomarketing and IoT, marketing automation and inbound marketing,
machine learning applied to marketing, customer data management and
CRM, and neuromarketing technologies.
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