Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics (Hardcover)

Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation.

General

Imprint:	IGI Global
Country of origin:	United States
Release date:	March 2019
Editors:	Jose Manuel Saiz Alvarez
Dimensions:	279 x 216mm (L x W)
Format:	Hardcover
Pages:	410
ISBN-13:	978-1-5225-8939-6
Categories:	Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-5225-8939-2
Barcode:	9781522589396

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