Fashion Brand Stories (Paperback, 3rd edition)

Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi's (R), and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers. These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality. Aided by interviews with industry professionals, you'll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own thoughts on branding. This beautifully illustrated third edition covers the changing role of social media, celebrity endorsements, quality over quantity, and more ethical sourcing, manufacturing, and consumption. Instructor's resources to accompany this edition are available at bloomsbury.pub/fashion-brand-stories-3e

General

Imprint:	Bloomsbury Visual Arts
Country of origin:	United Kingdom
Release date:	October 2022
Authors:	Joseph H Hancock
Dimensions:	234 x 156 x 14mm (L x W x T)
Format:	Paperback
Pages:	216
Edition:	3rd edition
ISBN-13:	978-1-350-13554-3
Categories:	Books > Arts & Architecture > Industrial / commercial art & design > Fashion design Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Social sciences > Sociology, social studies > Social institutions > Customs & folklore > Costume, clothes & fashion Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries > General Promotions
LSN:	1-350-13554-2
Barcode:	9781350135543

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