ISE Essentials of Marketing Research (Paperback, 5th edition)

Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 5th edition gives students a strong command of market research principles, while being concise enough for with cases & other course projects. A continuing case and corresponding data sets included. Available with McGraw-Hill Connect (R) and SmartBook 2.0.

General

Imprint:	McGraw-Hill Education
Country of origin:	United States
Release date:	March 2020
First published:	2021
Authors:	Joseph Hair • David Ortinau • Dana E. Harrison
Dimensions:	252 x 203 x 18mm (L x W x T)
Format:	Paperback
Edition:	5th edition
ISBN-13:	978-1-260-57578-1
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN:	1-260-57578-0
Barcode:	9781260575781

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