The business of culture is the business of designing, producing,
distributing, and marketing cultural products. Even though it gives
employment to millions, and is the main business of many large and
small organizations, it is an area that is rarely studied from a
strategic management perspective. This book addresses this void by
examining a wide range of cultural industries--motion pictures,
television, music, radio, and videogames--from such a perspective.
The articles included in this book will be helpful to individuals
who seek a better understanding of organizations and strategies in
the entertainment and media sector. But it should also provide
valuable insights to managers and entrepreneurs who operate in
environments that share the creative uncertainty and performance
ambiguity that characterize most cultural industries.
General
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