A comparative approach to media and communication research plays an
important, if not indispensable, role in achieving a core mission
of researchers: to delimit the generality and specificity of media
and communication theories, enabling researchers to more readily
identify the influence of social, political and cultural contexts
in shaping media and communication phenomena. To de-Westernize and
internationalize media and communication studies has thus become
the way forward for overcoming the parochialism of mainstream media
and communication studies. This volume reflects on what comparative
media and communication research has achieved or failed to achieve,
the epistemological and theoretical challenges it is facing, and
the new directions in which it should be heading.
General
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