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Books > Social sciences > Sociology, social studies > Social institutions > Leisure
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The Business and Culture of Sports - 4 Volume Set (Hardcover)
Loot Price: R14,835
Discovery Miles 148 350
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The Business and Culture of Sports - 4 Volume Set (Hardcover)
Series: Business and Culture of Sports
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Capitalizing on the rapid growth of sports studies majors &
minors in undergraduate and graduate programs, as well as the rapid
international growth of the sports & entertainment industries,
this four volume set provides peer-reviewed, cross-disciplinary
insights for students and researchers investigating the cultural
and economic impact of sports in the twenty-first century. Thematic
chapters serve as a resource for social science, humanities, and
business-related coursework on a variety of topics, since many
instructors are turning to sports-related issues or incidents to
provide case studies that appeal to young people. Coverage includes
both sports dominant in the USA (Basketball, American Football,
Hockey, Baseball, Golf) and those that are internationally
significant (Soccer, Racing, Tennis, Cricket, Polo, and Rugby). The
set is unique in providing in depth analysis of both U.S.-based and
international perspectives (e.g., the Chapter Cross-Cultural
Dimensions of Sports includes coverage of the globalization of
modern sports, sports and American society, sports, diaspora, and
the Gaelic games, and sports in post-colonial societies). Special
emphasis is given to themes with entwined economic, political, and
cultural reverberations, such as sports and inequality, gender,
diplomacy, social mobility, race relations, and environmental
sustainability. The academic board is led by editor in chief Joseph
Maguire, Emeritus Professor of Sociology of Sport (Loughborough
University, UK). He is a two-term former President of the
International Sociology of Sport Association. He is currently an
executive board member of the International Council for Sports
Science and Physical Education.
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