Passion's Fortune - The Story of Mills & Boon (Hardcover)

English publishing firm Mills & Boon, for most of its 90 years, has specialized in light romances. The history of the firm veers wildly between the hilarious and the fascinating, presenting a wonderfully revealing picture of Middle England's view of and attitude to love and sex. Mills & Boon has been delightfully free in opening its files of letters to and from authors, revealing unbelievable and hilarious quotations: the hero pledging his love with 'Anything you desire - I'm ready, willing, and able, as the hosepipe said to the fire', and in one of the celebrated doctor and nurse romances, a surgeon whispers: 'Careful - a small prick coming'. If a more amusing and revealing book is published this autumn, we would like to see it. (Kirkus UK)

This is the first history of Mills & Boon, the British publishing phenomenon which has become a household name synonymous with romantic fiction. On the firm's 90th anniversary, Joseph McAleer's lively and entertaining account of the establishment and development of the company examines the intimate relationship between editorial policy, morality, and sales. McAleer examines the components of the Mills & Boon `formula' and demonstrates how these novels were tailored to ensure the highest sales, and greatest satisfaction for its cadre of loyal female readers throughout the world.

General

Imprint:	Oxford UniversityPress
Country of origin:	United Kingdom
Release date:	October 1999
First published:	February 2000
Authors:	Joseph McAleer (Director of Communications)
Dimensions:	241 x 162 x 24mm (L x W x T)
Format:	Hardcover
Pages:	352
ISBN-13:	978-0-19-820455-8
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Language & Literature > Literature: history & criticism > Literary studies > From 1900 Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Publishing industry Promotions
LSN:	0-19-820455-8
Barcode:	9780198204558

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