Broadcasting, Cable, the Internet and Beyond - An Introduction to Modern Electronic Media (Paperback, 4th Revised edition)

This text surveys the field of modern electronic media and beyond. Beyond, more than a word in the title, refers to the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The authors of Broadcasting, Cable, the Internet and Beyond have three main goals for every edition: 1) to convey the excitement of the industry, 2) to provide a survey of the industry, and 3) presenting a readable text that makes even the most difficult information understandable. With new information and innovations added to an already strong foundation, this edition achieves each of these goals, again.

General

Imprint:	McGraw-Hill Inc.,US
Country of origin:	United States
Release date:	September 1999
First published:	August 1999
Authors:	Joseph R. Dominick • Barry L. Sherman • Fritz Messere
Dimensions:	251 x 200 x 15mm (L x W x T)
Format:	Paperback
Pages:	532
Edition:	4th Revised edition
ISBN-13:	978-0-07-290441-3
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Radio & television industry
LSN:	0-07-290441-0
Barcode:	9780072904413

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!