- Consistently examines the business of media through the paradigm
of production-distribution-exhibition in a way that no other book
does, giving students a more thorough understanding of how media
industries work and the vocabulary they need to talk about them. -
Engagingly written with examples that are familiar to students,
helping them better connect to the content and understand their
role as media consumers and producers. - Coverage of convergence
and its impact is incorporated into every chapter. - A range of
pedagogical materials in the print book and online help students
become savvy media consumers and producers, including historical
timelines of each media industry; media literacy questions that
develop students' critical thinking skills; case studies that bring
theory to life; and study aids including flashcards and practice
quizzes.
General
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