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Writing Without Bullshit - Boost Your Career by Saying What You Mean (Hardcover)
Loot Price: R433
Discovery Miles 4 330
You Save: R98
(18%)
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Writing Without Bullshit - Boost Your Career by Saying What You Mean (Hardcover)
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List price R531
Loot Price R433
Discovery Miles 4 330
You Save R98 (18%)
Expected to ship within 9 - 15 working days
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Donate to Against Period Poverty
Total price: R453
Discovery Miles: 4 530
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Joining the ranks of classics like The Elements of Style and On
Writing Well, Writing Without Bullshit helps professionals get to
the point to get ahead. It's time for Writing Without Bullshit.
Writing Without Bullshit is the first comprehensive guide to
writing for today's world: a noisy environment where everyone reads
what you write on a screen. The average news story now gets only 36
seconds of attention. Unless you change how you write, your emails,
reports, and Web copy don't stand a chance. In this practical and
witty book, you'll learn to front-load your writing with pithy
titles, subject lines, and opening sentences. You'll acquire the
courage and skill to purge weak and meaningless jargon, wimpy
passive voice, and cowardly weasel words. And you'll get used to
writing directly to the reader to make every word count. At the
center of it all is the Iron Imperative: treat the reader's time as
more valuable than your own. Embrace that, and your customers, your
boss, and your colleagues will recognize the power and boldness of
your thinking. Transcend the fear that makes your writing weak.
Plan and execute writing projects with confidence. Manage edits and
reviews flawlessly. And master every modern format from emails and
social media to reports and press releases. Stop writing to fit in.
Start writing to stand out. Boost your career by writing without
bullshit.
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