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Books > History > American history
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Shadow of the New Deal - The Victory of Public Broadcasting (Paperback)
Loot Price: R608
Discovery Miles 6 080
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Shadow of the New Deal - The Victory of Public Broadcasting (Paperback)
Series: The History of Media and Communication
Expected to ship within 10 - 15 working days
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Despite uncertain beginnings, public broadcasting emerged as a
noncommercial media industry that transformed American culture.
Josh Shepperd looks at the people, institutions, and influences
behind the media reform movement and clearinghouse the National
Association of Educational Broadcasters (NAEB) in the drive to
create what became the Public Broadcasting Service and National
Public Radio. Founded in 1934, the NAEB began as a disorganized
collection of undersupported university broadcasters. Shepperd
traces the setbacks, small victories, and trial and error
experiments that took place as thousands of advocates built a media
coalition premised on the belief that technology could ease social
inequality through equal access to education and information. The
bottom-up, decentralized network they created implemented a
different economy of scale and a vision of a mass media divorced
from commercial concerns. At the same time, they transformed
advice, criticism, and methods adopted from other sectors into an
infrastructure that supported public broadcasting in the 1960s and
beyond.
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