This book focuses on the rhetoric of food and the power
dimensions that intersect this most fundamental but increasingly
popular area of ideology and practice, including politics, culture,
lifestyle, identity, advertising, environment, and economy. The
essays visit a rich variety of dominant discourses and material
practices through a range of media, channels, and settings
including the White House, social movement rhetoric, televisual
programming, urban gardens, farmers markets, domestic and
international agriculture institutions, and popular culture.
Rhetoricians address the cultural, political, and ecological
motives and consequences of humans' strategic symbolizing and
attendant choice-making, visiting discourses and practices that
have impact on our species in their producing, distributing,
regulating, marketing, packaging, consuming, and talking about
food. The essays in this book are representative of dominant and
marginal discourses as well as perennial issues surrounding the
rhetoric of food and include macro-, meso-, and micro-level
analyses and case studies, from international neoliberal trade
policies to media and social movement discourse to small group and
interactional dynamics. This volume provides an excellent range and
critical illumination of rhetoric's role as both instrumental and
constitutive force in food representations, and its symbolic and
material effects.
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