Overcome contemporary fundraising challenges and equip your
non-profit or charity to meet the digital age head-on Contemporary
fundraisers and development professionals are meeting a new and
challenging set of obstacles as they go out into the world and
attempt to raise money for their causes and organizations. In
BeneFactors: Why Some Fundraising Professionals Always Succeed, a
team of veteran philanthropy strategists and consultants delivers
an exciting and practical playbook for modern fundraising that can
be deployed in a variety of charitable and non-profit organizations
and settings. You'll explore the eight factors you must master to
exceed your fundraising goals in the modern era. In the book,
you'll discover: Strategies for navigating the digital fundraising
transformation and how to guide your digital donors through the
giving process How to use data science and predictive analytics to
inform your decision-making process and find better results Ways to
banish excessive risk aversion and uncover a boldness you didn't
know you had in you An extraordinary and insightful handbook to
fundraising in the digital age, BeneFactors: Why Some Fundraising
Professionals Always Succeed is sure to find its way onto the
bookshelves of board members, development professionals, and other
leaders of fundraising teams and organizations.
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