The contributors to this volume theorize Asian video cultures in
the context of social movements, market economies, and local
popular cultures to complicate notions of the Asian experience of
global media. Whether discussing video platforms in Japan and
Indonesia, K-pop reception videos, amateur music videos circulated
via microSD cards in India, or the censorship of Bollywood films in
Nigeria, the essays trace the myriad ways Asian video reshapes
media politics and aesthetic practices. While many influential
commentators overlook, denounce, and trivialize Asian video, the
contributors here show how it belongs to the shifting core of
contemporary global media, thereby moving conversations about Asian
media beyond static East-West imaginaries, residual Cold War
mentalities, triumphalist declarations about resurgent Asias, and
budding jingoisms. In so doing, they write Asia's vibrant media
practices into the mainstream of global media and cultural theories
while challenging and complicating hegemonic ideas about the global
as well as digital media. Contributors. Conerly Casey, Jenny Chio,
Michelle Cho, Kay Dickinson, Bishnupriya Ghosh, Feng-Mei Heberer,
Tzu-hui Celina Hung, Rahul Mukherjee, Joshua Neves, Bhaskar Sarkar,
Nishant Shah, Abhigyan Singh, SV Srinivas, Marc Steinberg, Chia-chi
Wu, Patricia Zimmerman
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