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The Formula - How Rogues, Geniuses, and Speed Freaks Reengineered F1 into the World's Fastest-Growing Sport (Paperback)
Loot Price: R376
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The Formula - How Rogues, Geniuses, and Speed Freaks Reengineered F1 into the World's Fastest-Growing Sport (Paperback)
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List price R470
Loot Price R376
Discovery Miles 3 760
You Save R94 (20%)
Expected to ship within 5 - 10 working days
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F1 is now the fastest growing sport in the world; the full story of its
unbelievable rise is a riveting saga only hinted at by the likes of
Drive to Survive. In this book - the first, definitive account of how
F1 came to achieve total global fandom - Wall Street Journal reporters
Joshua Robinson and Jonathan Clegg take us inside a world full of
racing obsessives, glamorous settings, petrolheads, engineering
geniuses, dashing racers and bitter rivalries.
The story of F1's world dominance is one of near-constant
transformation and experimentation. This is a sport where the only way
to win championships is to land a series of technical moon shots - and
then do it all over again. With fast cars, big money, beautiful people,
and glamorous locations from Monaco to Melbourne, The Formula tells the
full, epic story of the sport. Starting in 1950s Britain, where six
years of wartime engineering laid the foundations for a new type of
motorcar racing; to the first global star partnership of Senna and
Ecclestone; Spygate; Crashgate and its transition into an entertainment
juggernaut. Bringing unique insight and access to F1's most storied
teams and personalities - from Ferrari to Lewis Hamilton to Christian
Horner and Daniel Ricciardo -The Formula offers a riveting portrait of
the drivers, corporations, cars, rivalries, and audacious gambles that
have shaped the sport for half a century.
The end result is a high-octane history of how modern F1 racing came to
be - the first book to tell the story of the outrageous successes and
spectacular crashes that led F1 to this extraordinary yet precarious
moment. More than just a sports story, it is the tale of a commercial
empire, one built in the 20th century, rendered almost obsolete in the
early 21st, and re-emerged world-dominant today; a disrupter that
claimed its place in the crowded sports marketplace through cash,
personality, and a new understanding of what a sport needs to be in the
age of wall-to-wall entertainment.
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