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Unlikely Victory - How General Electric Succeeded in the Chemical Industry (Hardcover)
Loot Price: R2,494
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Unlikely Victory - How General Electric Succeeded in the Chemical Industry (Hardcover)
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Many companies that stray too far from their core business fail. So
how is it that General Electric, a major electrical manufacturing
company, ended up as one of the top U.S. chemical producers--with
1998 sales of $6.6 billion? In Unlikely Victory, Jerome T. Coe, a
retired 40-year career employee with General Electric, who spent
more than 20 years as a manager of the company's chemical
businesses, suggests that it was a combination of necessity,
forward-thinking of the engineers, and managers wise enough to give
them breathing room. "Much of what they did (then) was counter to
the prevailing GE culture," he writes. "Today, it has become the
corporate culture." The book tells the whole story of this
successful business model, from the early years of GE chemistry
through the company's successes with silicones, synthetic diamond,
Lexan polycarbonate plastic, and other high-performance
thermoplastics. It also profiles four scientists and five
managers--including former CEO John F. Welch, Jr., a chemical
engineer and a product of the GE plastic business--who made a
significant difference in the company's chemical success. The book
is amply illustrated with photographs of the people, products, and
plants that contributed to one of America's most unusual corporate
success stories.
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