Guide to Producing a Fashion Show - Bundle Book + Studio Access Card (Other printed item, 4th edition)

Guide to Producing a Fashion Show, Fourth Edition, explains all aspects of fashion show production including: reasons to produce a show, planning, model selection, merchandise selection, staging and music, budgeting, show preparation, execution, and evaluation. The fourth edition has behind-the-scenes examples, best practices and innovative approaches in fashion show production-from promotion using social media to selecting music and models. Whether you are experienced or a novice, this text shows you step-by-step how to plan, organize, promote, and execute an exciting fashion show. New to this Edition - Includes examples from couture and ready-to-wear shows, as well as innovative approaches including non-traditional fashion shows and fashion presentations - New information on careers in the fashion industry that are related to fashion show production, like styling, public relations, and event management - New perforated worksheets include documents and templates to plan a fashion show - 25% new photographs - Discussions of diversity in the fashion industry and current trends - More coverage and examples from menswear and global fashion capitals At the STUDIO, students can: - download sample forms and templates, - watch videos and images related to material covered in the chapters, - access other tools such as self-quizzes and flashcards.

General

Imprint:	Fairchild Books
Country of origin:	United Kingdom
Release date:	October 2018
Authors:	Judith C Everett • Kristen K Swanson • Jose Blanco F
Dimensions:	218 x 283 x 12mm (L x W x T)
Format:	Other printed item • Paperback
Edition:	4th edition
ISBN-13:	978-1-5013-3525-9
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries > General Promotions
LSN:	1-5013-3525-1
Barcode:	9781501335259

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