For 200,000 years, human beings have moved back and forth between
I-Centric and We-Centric societies. Time and again, we've seen the
"I to WE" pendulum swing. Yet, history has shown us that societies
that prospered, withstood adversity, and created real and lasting
advancements understood the power of Creating WE.
Currently, most organizations today operate in an "I" paradigm.
In this arena, we keep score - "I'll scratch your back if you
scratch mine." We are taught to control our needs and emotions
because they are destructive---logic prevails. We are punished for
making mistakes and we hide our thoughts for fear of losing our
power or status. In a WE paradigm, things are different.
42 Rules for Creating WE (2nd Edition) offers new insights from
thought leaders in neuroscience, organizational development, and
brand strategy, introducing groundbreaking practices for bringing
the spirit of WE to any organization, team or cause. In the book,
readers learn how to: Shatter Old Paradigms Acknowledging the "I"
inside the "WE" Understand What Moves People Foster Integrity,
Candor and Caring Create Worlds with Words Each of these concepts
contains a set of timeless guidelines, practices and tools for
becoming a WE-Centric leader and fostering dramatic improvements in
productivity, engagement, and focus. Leaders who have the courage
to explore these new concepts will begin to see more productive
norms emerge in their organizations. They will see people working
together toward common goals, energetically and enthusiastically.
And that's when the real magic happens.
42 Rules for Creating WE (2nd Edition) is written by The
Creating WE Institute, an international group of critical thinkers
with multi-disciplinary expertise, who have come together to
harvest new forms of engagement and innovation in the workplace.
The Creating WE Institute's mission is bring a spirit of WE to
organizations currently operating as a group of I's.
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