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Woman Up - Invoking Feminism in Quality Television (Hardcover)
Loot Price: R2,658
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Woman Up - Invoking Feminism in Quality Television (Hardcover)
Series: Contemporary Approaches to Film and Media
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Critically analyzes the discursive relationship between cultural
value and popular feminism in American television. While American
television has long relied on a strategic foregrounding of feminist
politics to promote certain programming's cultural value, Woman Up:
Invoking Feminism in Quality Television is the first sustained
critical analysis of the twenty-first-century resurgence of this
tradition. In Woman Up, Julia Havas's central argument is that
postmillennial "feminist quality television" springs from a
rhetorical subversion of the (much-debated) masculine-coded
"quality television"culture on the one hand and the dominance of
postfeminist popular culture on the other. Postmillennial quality
television culture promotes the idea of aesthetic-generic
hierarchies among different types of scripted programming. Its
development has facilitated evaluative academic analyses of
television texts based on aesthetic merit, producing a corpus of
scholarship devoted to pinpointing where value resides in shows
considered worthy of discussion. Other strands of television
scholarship have criticized this approach for sidestepping the
gendered and classed processes of canonization informing the
phenomenon. Woman Up intervenes in this debate by reevaluating such
approaches and insisting that rather than further fostering or
critiquing already prominent processes of canonization, there is a
need to interrogate the cultural forces underlying them. Via
detailed analyses of four TV programs emerging in the early period
of the "feminist quality TV" trend-30 Rock (2006-13), Parks and
Recreation (2009-15), The Good Wife (2009-16), and Orange Is the
New Black (2013-19)-Woman Up demonstrates that such series mediate
their cultural significance by combining formal aesthetic
exceptionalism and a politicized rhetoric around a "problematic"
postfeminism, thus linking ideals of political and aesthetic value.
Woman Up will most appeal to students and scholars of cinema and
media studies, feminist media studies, television studies, and
cultural studies.
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