The leading companies of the past twenty years have all harnessed
the power of information to gain competitive advantage. But as
access to big data becomes ubiquitous, it can no longer guarantee a
leg up. Fast/Forward makes the case that we are entering a new era
in which firms that understand the limits of 1s and 0s will take
the lead. Whereas the industrial age saw the rise of bureaucracy,
and the information age has been described as a meritocracy, we are
witnessing the rise of adhocracy. In uncertain, rapidly-changing
times, adhocracic organizations scan the horizon for winning
opportunities. Then, instead of questing after more analysis, they
respond with agility by making smart, intuitive decisions.
Combining decisive action with emotional conviction, future-facing
firms seize the day. Fast/Forward paints the big picture of a new
approach to strategy and provides the necessary playbook to make
your company fit for the future.
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