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Introduction to Global Business - Understanding the International Environment & Global Business Functions, International Edition (Paperback, Revised ed.)
Loot Price: R1,453
Discovery Miles 14 530
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Introduction to Global Business - Understanding the International Environment & Global Business Functions, International Edition (Paperback, Revised ed.)
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The global business environment is rapidly changing because of
shifts in geopolitical alliances, active roles of global
institutions, and advances in information technology. Gaspar et al.
Introduction to Global Business, 1E, International Edition
introduces the comprehensive foundational and functional tools to
better prepare students for a global business landscape. As part of
the functional approach, the text flows smoothly and clearly from
concept to application, asking students to implement their learning
into real-world personal and professional applications. The
specialized author team introduces globalization through
unparalleled scholarship and a world-view presentation of the
fundamental pillars of the global landscape - culture, ethics,
economic, and information technology. The purpose of this book is
to introduce students to these principles in an engaging, current,
and relevant way in the hope that they may develop the knowledge
for successful careers in a globalized business landscape.
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