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Books > Reference & Interdisciplinary > Communication studies
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Economic News, Sentiment, and Behavior - How Economic and Business News Affects the Economy (Paperback, 1st ed. 2016)
Loot Price: R1,774
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Economic News, Sentiment, and Behavior - How Economic and Business News Affects the Economy (Paperback, 1st ed. 2016)
Expected to ship within 10 - 15 working days
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This book explores the relations between objective, media-related,
and social attitudinal as well as behavioral realities of private,
expert, and corporate agents in the traditions of mass
communication, journalism studies and behavioral economics. Results
based on time series analyses for German data show that the news
reports in a volatile manner on the economy and may influence its
development through third-person effects. Bad economic news does
not cause a decrease in private purchase intentions. Bad news may
lead to a change in corporate decisions, such as advertising
expenditures, because corporate decision makers may presume changes
in consumer behavior through news.
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