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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry

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Soap, Sex, and Cigarettes - A Cultural History of American Advertising (Paperback, 2nd Revised edition) Loot Price: R1,214
Discovery Miles 12 140
Repayment Terms: R114 pm x 12*
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Soap, Sex, and Cigarettes - A Cultural History of American Advertising (Paperback, 2nd Revised edition): Juliann Sivulka

Soap, Sex, and Cigarettes - A Cultural History of American Advertising (Paperback, 2nd Revised edition)

Juliann Sivulka

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List price R1,366 Loot Price R1,214 Discovery Miles 12 140 | Repayment Terms: R114 pm x 12* You Save R152 (11%)

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"Soap, Sex And Cigarettes" examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements.

General

Imprint: Wadsworth Publishing Co Inc
Country of origin: United States
Release date: March 2011
First published: 2012
Authors: Juliann Sivulka
Dimensions: 246 x 189 x 20mm (L x W x T)
Format: Paperback
Pages: 464
Edition: 2nd Revised edition
ISBN-13: 978-1-111-34531-0
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > Popular culture
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
LSN: 1-111-34531-7
Barcode: 9781111345310

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