Books > Reference & Interdisciplinary > Interdisciplinary studies > Area / regional studies
|
Buy Now
Media Diversity in South Africa - New Concepts from the Global South (Hardcover)
Loot Price: R3,867
Discovery Miles 38 670
|
|
Media Diversity in South Africa - New Concepts from the Global South (Hardcover)
Series: Routledge/UNISA Press Series
Expected to ship within 12 - 17 working days
|
This timely book argues that the Global North's research methods
and traditional assumptions are not valid to the media landscapes
and audiences of the Global South. With South Africa as the focus,
the authors offer a new understanding of media diversity along an
audience-centred approach. Disappointingly, research shows that
most South African citizens (most of whom are economically
marginalised) are found to experience extremely low levels of media
content diversity in their personal media diets. The contributing
factors are inter-related and complex, but include the inequitable
distribution of media content, a lack of African language media,
and most especially, the cost of media access which is unaffordable
to many. In this book, the authors examine what went wrong with
post-apartheid attempts to democratise the media landscape, and why
the experienced levels of media diversity by the majority South
African audience remain so woefully low. While media diversity is
usually measured by policymakers, sector stakeholders or by
market-related imperatives, this book foregrounds the perspective
of the media consumer. In doing so, traditional media measuring is
inverted - leading to a more in-depth understanding of how ordinary
people in the Global South receive media content, how much, and
why. The authors offer a holistic analysis of the ineffectuality of
key media policymaking processes, projects and institutions - while
also suggesting how these could be transformed to create a more
diverse and broadly accessible media landscape.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.