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Mass Media and Chinese ESL Students Abroad - Adopting Host Communication and Culture (Hardcover, New edition)
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Mass Media and Chinese ESL Students Abroad - Adopting Host Communication and Culture (Hardcover, New edition)
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Mass Media and Chinese ESL Students Abroad: Adopting Host
Communication and Culture investigates Chinese ESL students' use of
host mass media and how such use enables them to acquire host
communication competence and acculturation from their perspective.
This qualitative study is grounded in Kim's theory of communication
and cross-cultural adaptation and the uses and gratifications
theory and employs a phenomenography approach. Nine participants at
a university in Ontario were involved in this study. Data obtained
from media use logs, think-aloud protocols, and follow-up
interviews provide a far-reaching and detailed description of the
uses, reasoning, and effects of using host mass media for the
participants. This book illustrates that these students used a
variety of media as sources of information, language acquisition,
culture learning, entertainment, and communication. Findings
suggest that host mass media were the major influence on these
students' acquisition of host communication competence and
perceptions of and acculturation to Canada. Their reliance on mass
communication went into the later years of their acculturation
process and complemented their language and culture learning, which
was somewhat limited through insufficient or reluctant
participation in host interpersonal communication. Host
communication competence was a primary factor that influenced their
selection and use of host mass media, but it was not the only
decisive factor relevant to their degree of acculturation.
Individual characteristics and the social and cultural environment
in Canada were also found to have significant impact on their
acculturation process and outcomes. These findings can assist
colleges and universities in designing effective programs based on
these students' needs and characteristics, thus enabling them to
achieve their academic and professional goals.
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