Books > Reference & Interdisciplinary > Communication studies > Media studies
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A Geology of Media (Paperback)
Loot Price: R542
Discovery Miles 5 420
You Save: R71
(12%)
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A Geology of Media (Paperback)
Series: Electronic Mediations
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List price R613
Loot Price R542
Discovery Miles 5 420
You Save R71 (12%)
Expected to ship within 12 - 17 working days
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Media history is millions, even billions, of years old. That is the
premise of this pioneering and provocative book, which argues that
to adequately understand contemporary media culture we must set out
from material realities that precede media themselves-Earth's
history, geological formations, minerals, and energy. And to do so,
writes Jussi Parikka, is to confront the profound environmental and
social implications of this ubiquitous, but hardly ephemeral, realm
of modern-day life. Exploring the resource depletion and material
resourcing required for us to use our devices to live networked
lives, Parikka grounds his analysis in Siegfried Zielinski's widely
discussed notion of deep time-but takes it back millennia. Not only
are rare earth minerals and many other materials needed to make our
digital media machines work, he observes, but used and obsolete
media technologies return to the earth as residue of digital
culture, contributing to growing layers of toxic waste for future
archaeologists to ponder. He shows that these materials must be
considered alongside the often dangerous and exploitative labor
processes that refine them into the devices underlying our
seemingly virtual or immaterial practices. A Geology of Media
demonstrates that the environment does not just surround our media
cultural world-it runs through it, enables it, and hosts it in an
era of unprecedented climate change. While looking backward to
Earth's distant past, it also looks forward to a more expansive
media theory-and, implicitly, media activism-to come.
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