Small Business Management - Launching & Growing Entrepreneurial Ventures (Paperback, 19th edition)

Follow your dream of owning a successful small business with the insights found in Longenecker/Petty/Palich/Hoy's market-leading SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 19E. This market-leading book provides the practical concepts, entrepreneurial insights, and comprehensive resources you'll find essential both now and throughout your management future. The book places you in the role of decision-maker, allowing you to immediately apply what you've learned to current challenges in today's small businesses. The authors provide the background you need to create, manage and analyze a business plan for your own venture. Unforgettable examples, current video cases and coverage of the most current developments in business management today keep this engaging book as current and practical now as it was when it led the market with its first edition more than 50 years ago.

General

Imprint:	South-Western College Publishing
Country of origin:	United States
Release date:	February 2019
First published:	2020
Authors:	J. Petty • Justin Longenecker • Leslie Palich • Frank Hoy
Dimensions:	284 x 222 x 27mm (L x W x T)
Format:	Paperback
Pages:	736
Edition:	19th edition
ISBN-13:	978-0-357-03941-0
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General
LSN:	0-357-03941-6
Barcode:	9780357039410

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