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Happiness by Design - Modernism and Media in the Eames Era (Paperback, 1)
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Happiness by Design - Modernism and Media in the Eames Era (Paperback, 1)
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A cultural history of modern lifestyle viewed through film and
multimedia experiments of midcentury designers Charles and Ray
Eames For the designers Charles and Ray Eames, happiness was both a
technical and ideological problem central to the future of liberal
democracy. Being happy demanded new things but also a vanguard life
in media that the Eameses modeled as they brought film into their
design practice. Midcentury modernism is often considered
institutionalized, but Happiness by Design casts Eames-era
designers as innovative media artists, technophilic humanists,
change managers, and neglected film theorists. Happiness by Design
offers a fresh cultural history of midcentury modernism through the
film and multimedia experiments of Charles and Ray Eames and their
peers-Will Burtin, Laszlo Moholy-Nagy, and Gyoergy Kepes, among
others-at a moment when designers enjoyed a new cultural prestige.
Justus Nieland traces how, as representatives of the American
Century's exuberant material culture, Cold War designers engaged in
creative activities that spanned disciplines and blended art and
technoscience while reckoning with the environmental reach of media
at the dawn of the information age. Eames-era modernism, Nieland
shows, fueled novel techniques of culture administration, spawning
new partnerships between cultural and educational institutions,
corporations, and the state. From the studio, showroom floor, or
classroom to the stages of world fairs and international
conferences, the midcentury multimedia experiments of Charles and
Ray Eames and their circle became key to a liberal democratic
lifestyle-and also anticipated the look and feel of our networked
present.
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