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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
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Co-Creation and Learning - Concepts and Cases (Paperback, 1st ed. 2017)
Loot Price: R1,858
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Co-Creation and Learning - Concepts and Cases (Paperback, 1st ed. 2017)
Series: SpringerBriefs in Business
Expected to ship within 10 - 15 working days
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This book introduces readers to co-creation --- a complex,
value-based, context-driven and collaborative effort to develop new
paradigms, products and services to satisfy human wants.
Co-creation is built not only around the perceptions of challenges,
cause-and-effect relationships and constraints, but also around
available alternatives for dealing with or overcoming those
challenges. Co-creation is not about transferring or outsourcing
activities, and neither is it about the customization of products
and services. This book explains the emergence of the co-creation
approach. It describes various models of value creation, as well as
different stages and the contract process involved in co-creation.
It also explores different types of learning and learning
techniques, and how co-creation impacts the learning process. The
book allows practitioners and policymakers to understand the
processes involved in implementing co-creation in any organization,
while also presenting case studies to show how to apply the
relevant concepts in their day-to-day activities.
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