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Public Service Media and Policy in Europe (Hardcover, New)
Loot Price: R1,480
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Public Service Media and Policy in Europe (Hardcover, New)
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"Public Service Media and Policy in Europe" provides an in-depth
account of EU policies in the area of public service broadcasting,
focusing mainly on the application of the European State aid rules.
The book discusses when, how and with what impact the European
Commission deals with public service broadcasting. There is an
element of fear towards the intervention of the European
Commission, and a worry that it is overly focused on economic goals
to the detriment of public interest objectives. More specifically,
the fear exists that 'Europe' might hamper the evolution from
public service broadcasting to public service media and introduce
harmonized European rules for public service broadcasting. Private
media companies have lobbied extensively against the expansion of
public broadcasters' tasks and for a European straitjacket in this
regard. Karen Donders evaluates whether the European Commission has
indeed satisfied private sector interests by marginalising public
broadcasters, or whether it has in fact contributed to the
emergence of a public service media project.
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